Claude 3.7, a model from Anthropic, is currently playing the Game Boy game Pokémon Red on Twitch. The left side of the interface displays the model’s “thought process,” while the right side shows the gameplay. While not the first to conduct this type of evaluation, the experience of watching the system attempt to navigate the coordinate-based gameplay provides a glimpse into the future of media.
An intelligent system generates media in real time. It leverages a content creation framework that “thinks” about how the user interacts with the content. Content generation may also involve collecting and analyzing physiological responses to ensure engagement or meet user-defined requirements. The generated content may take the form of short-form videos, episodic series, or long-form narratives.